How social media helped Zohran Mamdani's election campaign | FT

Just before the election, the FT interviewed Andrew Epstein, the creative director of Zohran Mamdani’s campaign, spilling the secrets of how they used social media to help build the NY mayoral candidate’s profile and agenda. #mamdani #uselection #newyork #newyorkmayor #zohranmamdani ► Enjoying FT content? Get a daily slice of the very best FT journalism with FT Edit. Free for 30 days then just £4.99 a month See if you get the FT for free as a student (http://ft.com/schoolsarefree) or start a £1 trial: https://subs.ft.com/spa3_trial?segmentId=3d4ba81b-96bb-cef0-9ece-29efd6ef2132. ► Check out our Community tab for more stories: https://www.youtube.com/@FinancialTimes/community ► Listen to our podcasts: https://www.ft.com/podcasts ► Follow us on Instagram: https://www.instagram.com/financialtimes ► Follow us on Instagram: https://www.tiktok.com/@financialtimes