30% Conversion Increase: How Zembl Built an AI SDR Team That Works 24/7

Sunny Singh (Head of Marketing) and Edan Shelley (Head of Acquisition) explain how Zembl built an AI workforce that handles 100+ inbound leads daily - achieving 30% higher conversions without expanding the sales team. THE CHALLENGE: - Sales reps spending 30-60 seconds per lead on low-value tasks (research, data entry) - Weekend/holiday leads going cold (no coverage = missed opportunities) - Leads waiting days for first contact - High-value salespeople doing manual research instead of selling THE SOLUTION: Built "Toni" - an AI SDR agent that: → Has its own inbox and email address → Qualifies leads 24/7 (weekends, holidays, nights) → Researches prospects automatically → Sends personalized outreach immediately → Works alongside human sales team THE IMPLEMENTATION: - Started with probation period (reviewed every email for 4-6 weeks) - Gradually increased volume (5 leads/day → 10 → 15 → full automation) - Ran 360 performance reviews just like human employees - Team adopted Toni as a colleague, not just a tool MEASURABLE IMPACT: → 30% increase in customer conversion → Weekend leads now covered (previously 0% coverage) → Response time: Days → Minutes → Sales reps freed from low-value tasks → No team expansion needed despite volume growth → 10-11 agents now running across different functions --- ⚡️ ABOUT ZEMBL Australian business energy comparison platform helping SMBs find better deals zembl.com.au ⚒️ Built with Relevance AI | relevanceai.com Resources: → System walkthrough (6 min deep-dive): https://youtu.be/UlDQgMVHFy0 → Request demo: relevanceai.com/book-a-demo #AISales #SalesAutomation #InboundSales #SalesEnablement #B2BSales #LeadQualification #GTMStrategy