Nu Videocast | Livia Chanes | Brazil

Livia Chanes, CEO of Nubank Brazil, outlines the strategy that drives the company’s engagement with its expanding customer base, and the role of Nu’s largest operation in the global business. The conversation details Nu's performance in the country in 2025, including a customer base that surpassed 110 million, representing about 61% of Brazil’s adult population. She also highlights key aspects of this growth, such as partnerships with major brands and more initiatives to listen to users and improve their experiences. PT: Livia Chanes, CEO do Nubank Brasil, detalha a estratégia que impulsiona o engajamento da companhia com sua base crescente de clientes, além do papel da maior operação do Nu globalmente. A conversa aborda o desempenho do Nu no país em 2025, incluindo uma base de usuários que ultrapassou 110 milhões, o que representa cerca de 61% da população adulta brasileira. Ela também destaca pilares fundamentais desse crescimento, como parcerias estratégicas com grandes marcas e novas iniciativas de escuta ativa para otimizar a experiência do usuário. 00:00 - Introduction 00:25 - Bank License 03:02 - 2025 achievements 05:30 - Future steps 07:48 - Product highlights 10:09 - Debt renegotiation 12:09 - Customer feedback and recognition 17:53 - Financial inclusion 22:11 - Regulation 25:02 - Keeping the startup energy --------------------------------------------------------------------------------------------------------------------------- Quer acompanhar todas as novidades sobre o Nubank? Siga a gente nas nossas redes sociais: NuCommunity → https://comunidade.nubank.com.br/ Fala, Nubank → https://blog.nubank.com.br/ Facebook → https://www.facebook.com/nubank LinkedIn → https://www.linkedin.com/company/nubank X → https://x.com/nubank Instagram → https://www.instagram.com/nubank TikTok → https://www.tiktok.com/@nubank