Your Checkout Is Leaking Money and You Don't Know It #shorts

Jared Spool audited a major retailer and found one thing killing conversions. Not pricing. Not shipping. A register button. 160,000 password reset requests a day. Customers leaving because they couldn't remember which account they'd used. They swapped it for one word. Continue. Sales went up 45% in month one. The problem was never the customer. It was a door nobody thought to remove. What friction are you still asking people to push through? #Ecommerce #UXDesign #ConversionOptimization #DigitalMarketing