Is it actually a Māori business? | AUT Māori Business Matters

Some businesses in Aotearoa have been called out for using Māori culture as a marketing tool because they're not Māori-owned or they haven't worked closely with Māori to develop a brand. In the latest episode of Auckland University of Technology (AUT) Research Matters, Ahorangi Professor Ella Henry explains how to spot when that’s happening and why it’s important to look beyond the branding. #AUT #AUTNews #AUTUniversity #ResearchMatters #MāoriBusiness