Liquid Death Founder Mike Cessario on Why the Simplest Product Was the Smartest Move | MasterClass

Liquid Death founder and CEO Mike Cessario breaks down the strategic decisions behind one of the most distinct brand stories in consumer goods. Why he pivoted from alcohol to the simplest product possible. How he identified bottled water as the right category to disrupt. The mental trick he uses to push past obvious ideas into truly innovative ones. And the role confusion played in landing on a name nobody could forget. Stream Mike Cessario's episode of Business Rebels now: https://mstr.cl/LiquidDeathYT #MasterClass