The business side of the World Cup explained

The FIFA World Cup captivates billions of fans around the globe, but behind the excitement lies a complex business machine worth billions. Professor Tim Harcourt from UTS, author and host of Footynomics: The Business of Sport, breaks down the economics driving the world’s biggest sporting event. With ticket prices soaring and hosting costs continuing to rise, we explore whether the World Cup has become too expensive for a single nation to host and why tournaments are increasingly being shared across multiple countries. We also examine whether hosting or winning delivers the greatest economic rewards and get Tim’s prediction on just how far the Socceroos can go in the tournament. Subscribe to never miss an episode of Ticker - https://www.youtube.com/@weareticker