Media trends: pressures on journalism and corporate influence

Is quality journalism under threat? Darren Woolley from TrinityP3 explains why aggressive media buying, shrinking advertising revenues and soaring sports rights costs are creating a perfect storm for news organisations, with major implications for marketers, publishers and audiences alike. As streaming reshapes viewing habits and premium media becomes more competitive, the traditional business model supporting journalism is under unprecedented pressure. What does this mean for the future of trusted news and effective advertising?