The New Rules of YouTube (2025)

Get better ideas for YouTube — https://www.colinandsamir.com/ideas The YouTube Growth Playbook -- https://www.colinandsamir.com/ytplaybook 00:00 Meet Paddy Galloway 02:37 How YouTube Has Changed — and What That Means 04:50 The Playbook for Growing a YouTube Channel in 2025 06:51 Why Packaging & Ideas Matter More Than Ever 07:44 Successful Creator Case Studies 09:22 Tiny Tweaks, Huge Results 12:05 Title Thumbnail Frameworks Top Creators Use 15:49 Finding the Sweet Spot Between Art & Algorithm 19:36 50 Ideas in 5 Days 20:18 Red Bull Case Study 25:50 Title Thumbnail Frameworks Top Creators Use (Cont'd) 34:20 Dealing with Competition 40:10 The 80% Rule 42:02 The Case for Experimentation 42:34 YouTube’s Algorithm & What Success Really Looks Like 45:32 The Importance of Feedback 49:52 Why Brand Need to Think Like Creators 53:49 YouTube for Brands 01:00:36 Where Brand + Creator Collabs Are Headed Next 01:18:25 Compelling YouTube Hooks 1:24:11 Shortform Ideas vs Longform Ideas 1:26:27 Celebrity YouTube Channels Learn how to start a YouTube Channel https://www.colinandsamir.com/creatorstartup-yt COLIN AND SAMIR’S NEWSLETTER 📫 125,000+ read our free newsletter that breaks down the business of creators. Sign up: ASK US A QUESTION ❔ We answer questions from creators every Sunday in our newsletter. Submit yours here: https://bit.ly/publish-creator-support LISTEN TO THE SHOW iTunes: https://apple.co/2K1pYhu Spotify: https://spoti.fi/2OnTmBC GET IN TOUCH 🌍 Our website: www.colinandsamir.com 🌍 Work with us: [email protected] JOIN OUR COMMUNITY 📡 Discord: https://discord.com/invite/colinandsamir 📸 Instagram: https://instagram.com/colinandsamir 🐦 Twitter: https://twitter.com/ColinandSamir 🎵 TikTok: https://www.tiktok.com/@colinandsamir ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.