Who Told You to Be 'Affordable'? (Price Like This Instead)

If you’ve been trying to be “affordable” and it’s only led to cheap clients and ignored proposals—you’re not alone. In this AdobeMAX cut-down, you’ll learn value-based pricing: how to charge more, attract high-paying clients, and remove the friction that makes people ghost. 🚨 You're watching just a slice of the full session. If you want to go deeper - → https://youtu.be/5eCNrbsEwQA What we’re going to learn: • Why “affordable pricing” attracts cheap clients (and repels premium buyers) • How to charge more by selling outcomes—not deliverables • How to find an ideal client who can actually afford your pricing • How to stop getting ghosted after proposals (reduce risk + increase certainty) • How to speed up approvals with a clearer process (14 vs 30 days, revision limits) In this episode: 0:00 Intro 0:42 What Makes An Offer Irresistible 2:00 Define The Dream Outcome 4:06 Identify Buyer Fears + Risks 5:50 Increase Certainty With Clear Assurances 6:40 “Discovery Call” vs “Kickoff Call” 8:03 Remove Risk With A Better Process 8:33 Add A Risk-Reversal Guarantee 9:20 Avoid Too Many Options 10:53 Offer Two Timelines (14 vs 30) 11:07 Set Revision Limits + Upsell Faster Delivery 11:43 Get Permission To Enforce Boundaries 12:29 Outro 👉🏽 Want more content? Join this channel for exclusive BTS, Workshops & Talks: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join 📚 Resources Mentioned Ideal Client Profile (ICP) Outcome-Based Selling Risk Reversal 🔗 Connect: https://www.instagram.com/thechrisdo/ 🚀 Ready to level up your content? Join Content Lab — My private community to grow your brand & audience: https://learn.thefutur.com/contentlab 🎵 Music by Epidemic Sound: http://share.epidemicsound.com/thefutur We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do (Bald Asian Guy Talks About Business) Cinematographers/Editors: @RodrigoTasca & @Tascastudios