Minister MacDonald announces funding for international marketing of beef industry – July 8, 2026

Agriculture Minister Heath MacDonald holds a press conference in Calgary to announce $4 million in government funding for the international promotion of the Canadian beef industry. Also speaking are Eric Bienvenue (president of Canada Beef) and Tyler Fulton (president of the Canadian Cattle Association). The group takes questions from journalists on the future of the beef industry, prices for domestic consumers, the possibility of a free trade agreement with Mercosur, and other topics.