How to think in formats🔍

At ESNS (Eurosonic Noorderslag), this panel explores how creators and music professionals can think more broadly about YouTube formats and content strategy. In this clip, the discussion highlights a powerful lesson about YouTube storytelling and titles. Sometimes the most effective content ideas come from simple observations — like a viral video titled exactly what happened: a guy giving his bike to a crowd. The takeaway? Strong YouTube content often starts with a clear concept and a straightforward title that immediately communicates the story. As platforms evolve, artists, creators, and music professionals need to understand how format, narrative, and packaging influence discoverability on YouTube. Topics covered in this talk include: • YouTube content formats • How titles impact YouTube performance • Storytelling strategies for creators • YouTube strategy for artists and music professionals • How simple ideas can become viral content This conversation was recorded during a panel at ESNS (Eurosonic Noorderslag), one of Europe’s leading music industry conferences. If you're building a YouTube strategy as an artist, label, or creator, understanding how to package your content is key.