The Ferrari Boutique in London | Rocco Iannone & Formafantasma

How do you design a retail space that goes beyond display? Ferrari Creative Director Rocco Iannone and design studio Formafantasma reflect on the vision behind the new Ferrari Boutique in London, conceived as a space that connects disciplines, from fashion and architecture to visual display. Balancing the functional logic of retail with an exhibition-driven approach, the project moves between showing and selling, transforming the Boutique into a curated environment shaped by research, materiality and precision. #Ferrari -- 📌 Subscribe to watch all the latest #Ferrari videos: https://www.youtube.com/c/ferrari?sub_confirmation=1 Ferrari www.ferrari.com