Bosch ConnectedWorld 26: Oliver Blume – Volkwagen Group – the global automotive tech driver

The keynote outlines the fundamental transformation of the automotive industry toward software-, data-, and AI-driven mobility. What was once a vision is now reality: artificial intelligence is becoming a key competitive factor. At the same time, Volkswagen Group is facing profound market shifts, geopolitical influences, and increasing global competition. In response, Volkswagen has been driving a comprehensive transformation since 2023, covering all areas—from products and technologies to regions, cost structures, and organization. The objective is to reduce complexity, strengthen customer focus, optimize the global footprint, and ensure long-term competitiveness, with transformation established as a continuous management task. In the market, the Group benefits from a strong position in Europe and China, a broad product offensive, and a clear focus on electric mobility supported by scalable platforms and regional differentiation. Technologically, the strategy is built on four pillars: software-defined vehicles, battery innovation, scalable platforms, and new mobility services. A unified software stack, strategic partnerships, and the consistent use of AI form the foundation for innovation—from autonomous driving and intelligent in-vehicle interaction to AI-driven development and testing processes. Overall, Volkswagen Group positions itself as a globally integrated technology company, actively shaping the transformation. The coming years will be critical to sustaining speed, innovation strength, and long-term market leadership. Keynote speaker: Oliver Blume, Chairman of the Board of Management, Volkswagen AG