Groww: If Your Customers Don't Love It or Hate It, You've Already Lost

Lalit Keshre is the co-founder and CEO of Groww (W18), India's largest retail investment platform, offering stocks, mutual funds, and wealth management products to millions of customers. At Startup School India, Keshre sat down with YC General Partner Jon Xu to reflect on what it takes to build fintech products at the highest level. Chapters: 00:00 - Intro 01:32 - Growing Up Wanting to Be an IAS Officer 03:41 - The First Idea That Failed 05:36 - The Counterintuitive Bet on Transparency 07:30 - 600 Customers in the First Month 09:20 - WhatsApp Groups & Movie Theater Interviews 11:09 - 100% Organic Growth 13:14 - Playing Only in the Regulated Zone 14:22 - Four Years of Zero Revenue 15:53 - Obsessing Over Design & Product Love 18:19 - Coding Again with Claude Code 21:36 - How AI Changes What It Takes to Build 23:10 - Serving Customers as They Get Wealthy 25:42 - Four Co-Founders, Zero Conflicts 28:58 - Do Something That Doesn't Feel Like Work