From Scratch: Build & Validate a Product with AI + Human Insights

In this session, we'll walk through a complete product development workflow—from research to prototype validation—using a combination of qualitative and quantitative methods as well as AI tools. Using a sample product flow, we’ll demonstrate how product managers can structure and analyze product research, generate ideas with AI, and create a testable prototype. The session will also show how to collect feedback from both human and AI sources to inform next steps. Get a step-by-step playbook for rapid product development and walk away inspired to build and launch your own exceptional products.