Less-Talked About Business Making Him $2M/Year

Launch your dream business with Bizee today at https://bizee.com/?utm_source=youtube&utm_medium=content_sponsorship&utm_campaign=upflip Lance Ingram's entrepreneurial journey took an unexpected turn when a life-changing accident made him completely rethink his career path. After building a successful lawn care business in his early 20s, Lance had traded it all for a corporate medical sales job, chasing the allure of a traditional career. But fate had other plans. The accident became his wake-up call, pushing him to realize that entrepreneurship was his true calling. In 2021, Lance launched Waterloo Turf as a one-man operation at age 27. His instincts proved right; by 2024, his two Texas locations were generating $2M in revenue. But here's where it gets interesting: Lance isn't stopping there. He's now launching Waterloo as a lawn franchise operation, partnering with Timothy Lovett, former VP of Operations at Resibrands, and attracting heavyweight franchisees like Brian Beers. In this episode, Lance opens up about how a single moment changed his entire perspective, his journey scaling Waterloo Turf from a solo operation to a multi-million dollar lawn care business, and the invaluable lessons he learned along the way. He also shares his strategies for building a franchise-ready business and why following your entrepreneurial instincts can lead to extraordinary success. Resources: 👉 Start your turf business TODAY - https://links.upflip.com/4l9gYJo 🎓 FREE Business Startup Course - https://links.upflip.com/4kQPzfp 🎓 Take our FREE Business Discovery Assessment - https://links.upflip.com/3Zs4cNK 🎓 Launch your business in 10-days guaranteed - https://links.upflip.com/4kBnicF 🎓 Start or scale your business with the UpFlip Academy - https://links.upflip.com/402nZU0 📕 FREE access to ‘137 most profitable businesses’ - https://links.upflip.com/4n7WoLk 📕 FREE access to ‘8 franchises you wish you knew about earlier’ - https://links.upflip.com/44i0lW8 🎙️ Follow the UpFlip Podcast - https://links.upflip.com/4e3DtNv 📩 Join the UpFlip Newsletter - https://links.upflip.com/44gpNvc 👉 Lance’s business - https://waterlooturf.com/ Timestamps: 00:00 - Start 00:42 - Anything turf, we got it! 01:02 - Scale of operations 01:19 - The question is not why, but why not? 01:53 - Not the life anyone wants to live 03:15 - Startup costs 03:42 - Quitting = Time to grind 04:16 - Revenue breakdown 05:07 - Prioritize your first 90 days 06:11 - Job site overview 06:36 - Perks of using limestone 07:12 - Maintaining supplier relationships 07:54 - Let’s get educated about turf 08:39 - Never be the pushy salesman 10:49 - Fan blitz 12:12 - So, why franchise? 13:32 - Franchising vs. Starting from scratch 14:02 - Franchisee 101: What to expect 14:48 - Ongoing royalties 15:12 - Give your turf some TLC 15:38 - Maintenance costs 16:03 - Subscription plans 16:31 - Overhead expenses 16:54 - A small investment with big returns 17:43 - The secret to 5-star reviews 18:13 - Marketing budget and spend 18:43 - Let word of mouth carry your biz 19:20 - Anyone could, but would they? 21:43 - Prayer helps. Always. 22:27 - Embrace the growing pains 23:23 - What your 9-5 will teach you 24:01 - Estimation and quoting process 24:40 - Work-life balance type of guy 25:34 - 3 traits every salesman should have 26:31 - The art of 7 follow-ups 27:52 - Biggest losses and mistakes 28:43 - One bad review and it’s over 29:36 - Ready to take your Saturdays back? 30:33 - Success comes from the man above 31:29 - Let’s meet a successful franchisee! 32:30 - Debunking turf myths 33:03 - Spotting and retaining quality talent 33:54 - “Turf is really fun!” 34:32 - Systems in place 35:10 - Your brand is your first impression 35:44 - Beer. Lunch. Water. 37:06 - Outro #lawncare #lawn #lawncarebusiness