Is global culture dead? | The Economist

America’s grip on popular culture is loosening. Many predicted that globalisation would lead to a stale, worldwide monoculture, where everyone watched and listened to the same things. But new analysis says otherwise. Tom Wainwright, The Economist’s media editor, joins Adam Roberts, foreign editor, to unpack what he’s discovered and explain why there’s been a revival of home-grown content across music and television. #tv #music #spotify #brazil #usa 00:00 - Music is becoming more localised 01:22 - What’s driving the change? 02:04 - Why audiences prefer homegrown television shows 04:00 - What are the consequences of a deglobalised culture? Watch the full show: https://econ.st/4e7PEdK Sign up to the Insider newsletter: https://econ.st/4nOyzIb Subscribe to The Economist: https://www.economist.com/subscribe Download our app: https://www.economist.com/get-the-app Follow The Economist on Instagram: https://www.instagram.com/theeconomist/ Follow The Economist on Facebook: https://www.facebook.com/TheEconomist Follow The Economist on X: https://x.com/TheEconomist