'Everyone Wants to Be Brahmin': Inside Instagram's Caste Pride Economy | The Quint

Young influencers from dominant castes such as Brahmins and Rajputs are making high-engagement reels centred on caste pride and superiority on Instagram, using trending audios, cinematic edits, and aspirational aesthetic. We analysed more than 100 reels across over 30 accounts. What emerged is a pattern: under the label of “pride”, caste superiority is being repackaged for the algorithm age. Read the full story on The Quint. From exposing misinformation to delivering impactful human rights reporting, our newsroom has relentlessly pursued stories that drive change. We remain committed to asking the tough questions — and we'd love for you to be a part of our journey. Become The Quint’s member and make your support count: https://bit.ly/4j8x6uy For more videos, subscribe to our YouTube channel: https://bit.ly/4gIyCln --------------------------------------------------------------- Visit our website for more stories: https://www.thequint.com Check out our Special Projects: https://www.thequint.com/special-projects Subscribe to The Quint’s exclusive newsletters: https://thequint.substack.com/ --------------------------------------------------------------- Follow elsewhere: » Join us on WhatsApp: https://whatsapp.com/channel/0029Va5ysvjAe5VqBKRhgv2G » Instagram: https://www.instagram.com/thequint/ » LinkedIn: https://in.linkedin.com/company/thequint » Twitter: https://x.com/TheQuint » Facebook: https://www.facebook.com/quintillion/ --------------------------------------------------------------- Video: The Quint