How India’s ‘Red Road’ Is a Step Towards Saving Animals & Preventing Accidents | Force For Good Hero

Here’s a look at the ‘Red Road’ on the NH-45 between Bhopal and Jabalpur, an innovative highway stretch that is designed to protect both wildlife and road users by simply urging drivers to slow down. As road networks expand, roads cutting through wildlife corridors could increase the risk of vehicle-wildlife collisions. This red and black chequered table top design is an attempt to mitigate that risk. With elevated thermoplastic markings that create a subtle vibration under speeding vehicles, the road acts as both a visual and physical alert, reminding drivers to stay cautious in a wildlife-sensitive zone near the Veerangana Durgavati Tiger Reserve. As Aditya Birla Group x Brut celebrates Force for Good Heroes, it’s important to highlight this thoughtful piece of infrastructure as a true Force For Good, proving that sometimes, seemingly small changes can create a big impact. If you or someone you know has created an impact, big or small, share your story of being a #ForceForGoodHero in the comments below.⁣ ⁣ #AdityaBirlaGroup #ForceForGood #ForceForGoodHero @adityabirlagroup Brut India is the fastest-growing digital video publisher in the country. We're a young, independent platform producing compelling journalism in new formats. You can also find us here: *Website: https://www.brut.media/in *WhatsApp*: https://shorturl.at/hX0da *LinkedIn*: https://shorturl.at/qtvDa *Facebook*: https://www.facebook.com/brutindia/ *Instagram*: https://www.instagram.com/brut.india/ *Twitter*: https://x.com/BrutIndia *Threads*: https://www.threads.net/@brut.india *Snapchat*: Brut India *Snapchat*: Brut India Stories