Inside Mercedes India HQ In India With Santosh Iyer, Managing Director | Visionaries Of India
Dec 30, 2025•Channel
AI Analysis
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Video Overview
Video Details
Published6 months ago
Duration32:49
Video IDQ86Z73-DhpI
Languageen
CategoryEntertainment
PrivacyPublic
Made for KidsNo
Video TypeRegular Video
Performance Metrics
Views4.3K
Likes105
Comments13
Engagement Rate2.76%
Likes per 100 views2.45
Comments per 1K views3.04
Video Tags
#mashable india#mercedes benz marketing#mercedes benz marketing strategy#marketing strategy of mercedes benz#mercedes benz#mercedes benz advertising#mercedes benz ceo#mercedes benz business#mercedes benz technology#mercedes benz new models 2025#mercedes advertising#mercedes#mercedes benz luxury#mercedes-benz#mercedes 2025#best luxury sedans#new mercedes-benz#mercedes review#mercedes s-class#mercedes-benz c-class
Description
In this episode of Visionaries of India, powered by the Samsung Galaxy Book5 Series, we speak to Santosh Iyer, MD & CEO, Mercedes-Benz India, on leadership, growth, and the future of luxury mobility.
Santosh reveals how Mercedes’ real acceleration began in 2014, leading to 2 lakh+ cars sold in India, and why the brand’s core DNA is about making better cars every day, not just more cars.
The episode also puts leadership to the test with the Productivity Playbook Challenge, where Mercedes-Benz India’s leaders tackle real-world problem statements using the Copilot+ PC experience on Galaxy Book5 Pro 360, showcasing how speed, intelligence, and productivity come together in high-stakes leadership.
Watch Visionaries Of India ft. Santosh Iyer, Presented by Samsung Galaxy Book5 Series, only on Mashable India!
#MercedesIndia #VisionariesOfIndia #Samsung #SamsungGalaxyBook5Series #ProductivityPlaybook #SamsungGalaxyBook5Pro360
00:00 - Coming Up!
1:16 - MD of Mercedes Benz India on VOI
1:52 - Staying Ahead on Research
2:34 - A facility in India that feels like Germany
3:36 - Growth of Luxury Market in India
4:39 - Demand for Luxury Cars in India
6:40 - How Mercedes Benz maintain its relevance
7:20 - Aspirational Place to work
8:46 - Where does the Luxury Experience start!
10:10 - Favorite Merc of Santosh Iyer
11:05 - Challenge for the leadership team of Mercedes Benz India
12:06 - AMG GT XX - When it is coming on Indian Roads?
14:50 - EVfication, Sustainability, And Consumer Awareness
15:40 - Luxury with Personalization in Data Driven World
16:06 - How data works gives insights in Luxury Market
16:36 - What is customer lifetime value
19:07 - AI and Data security in Mercedes Benz cars
20:24 - Purpose of Customer Experience Center in Automobile Segment
22:58 - Growth of Luxury Market in next 2 years
24:37 - Penetration of Luxury Market in India
27:27 - Aspiration of Buying a Mercedes Vs Reality
30:42 - Innovation Vs Failure
32:04 - Domestic OEM’s Advantage (Original Equipment Manufacturer)
32:48 - Signing Off!
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