The Brides Left Without a Dress for Their Wedding Day | This Morning

Every bride dreams of finding the dress... but what happens when the bridal shop suddenly closes its doors before the big day? Three brides who say they've been left hundreds - even thousands - of pounds out of pocket join us live to tell us their stories. Plus, our consumer editor Alice Beer explains what your rights are in this situation, whether you can get a refund, and what to do if you're caught up in a business collapse. Broadcast on 02/07/2026 Subscribe to This Morning for more exclusive videos: http://bit.ly/1JM41yF FOLLOW US: https://www.facebook.com/ThisMorning https://www.instagram.com/thismorning https://www.tiktok.com/@thismorning MORE ABOUT THIS MORNING: Welcome to the official This Morning Channel! Join us every weekday from 10am on ITV1, ITVX and STV as we discuss the latest news stories, meet the people behind the stories that matter, chat to the biggest names in Hollywood, get the latest fashion & beauty trends, and cook up a storm in our kitchen with your favourite chefs! #ThisMorning