No New Sony OLED in 2026? After Testing BRAVIA 9 II, I Think I Get Why

Sony has officially announced its 2026 BRAVIA TV lineup, led by the flagship BRAVIA 9 Mark II and the more accessible BRAVIA 7 Mark II featuring the company’s new True RGB LED backlight technology. But perhaps the biggest surprise is what Sony didn’t announce: there’s no brand-new OLED TV for 2026. Instead, Sony appears to be doubling down on RGB LED backlight technology, with major emphasis on HDR brightness, colour volume, anti-reflection performance and real-world living-room viewing. The BRAVIA 8 Mark II QD-OLED will continue in 55-inch and 65-inch screen sizes, but if you were hoping for a new 77-inch Sony QD-OLED TV in the UK this year… unfortunately you’re out of luck. Some regions worldwide may continue selling the 77-inch Sony A95L while inventory lasts, but in the UK it appears to be disappearing from the lineup altogether. In this video, we discuss Sony’s new BRAVIA 9 II and BRAVIA 7 II RGB LED TVs, their specifications and features, plus what Sony’s 2026 strategy may reveal about the company’s future direction for OLED. The "Includes Paid Promotion" message in this video refers to the sponsorship by British AV retailer Richer Sounds. If you're interested in getting a new television, please support this channel by considering buying from them. Visit your local Richer Sounds store to get the best deals through cheaper 'VIP exclusive' in-store only prices, or call telesales for your next TV purchase on 0333 900 0093. Thanks again for your support. ======================== **Click Below to SUBSCRIBE for More Reviews, Sneak Peeks & Tips: https://www.youtube.com/channel/UCcCYOO2uYPnG-21WDOWdwew?sub_confirmation=1 ======================== VISIT HDTV Test http://www.hdtvtest.co.uk/ FOLLOW US! https://bsky.app/profile/hdtvtest.bsky.social https://www.threads.net/@hdtvtest https://www.tiktok.com/@hdtvtest https://www.instagram.com/hdtvtest https://twitter.com/vincent_teoh https://www.patreon.com/hdtvtest