Inside our Plant Debrecen: building the BMW iX3 efficiently, sustainably & digitally

This plant is both the blueprint for our future production and the birthplace of the Neue Klasse. Designed and built entirely in line with our iFACTORY strategy, it is developed on streamlined structures, responsible resource management, and the intelligent use of cutting-edge digital innovations. 🤝 Join us for an in-depth look at this new benchmark for the automotive industry. #BMWGroup #NeueKlasse #BMWiX3 ___________________________________________________________________________ ► Subscribe to the BMW Group YouTube Channel: https://www.youtube.com/user/BMWGroupView/youtube-subscribe ► Follow us on Social Media: LinkedIn: https://www.linkedin.com/company/bmw-group/ Instagram: https://www.instagram.com/bmwgroup Facebook: https://www.facebook.com/BMWGroup X: https://twitter.com/BMWGroup #BMWGroup