How This Filipino Fast Food Giant is Secretly Taking Over the US (ft. Jollibee) | AB Explained

From its humble beginnings as a small ice cream parlor, Jollibee has grown into one of the world’s fast food giants—and a true symbol of Filipino pride, representing Filipino culture on the global stage. But how did they actually pull it off? What’s the strategy behind their global rise—and is there an even bigger plan at play? More importantly, can other Asian companies ever reach this level of global success? In this deep dive, ASIAN BOSS goes deep into how this Filipino brand is quietly taking over the world. Livestream guest submission: https://forms.gle/4AJo154Ho6fX5dDM7 We’re experimenting with a new livestream format to hear directly from people with real, lived experience across Asia. The goal is to strengthen our fact-checking and gather perspectives that help shape our future episodes. If you have meaningful first-hand industry insight—especially regarding Jollibee’s international expansion and business strategy—we’d love to hear from you. 00:00 - Intro 03:21 - Chapter 1: The Picky Eater 14:56 - Chapter 2: The $240 Million Mistakes 27:15 - Chapter 3: The Masterplan Follow us on social media: TikTok ► https://www.tiktok.com/@asianbossmedia Instagram ► https://www.instagram.com/asianbossmedia Facebook ► https://www.facebook.com/asianboss X ► https://x.com/asianbossmedia