The Skincare Industry Wants Your Kids...AGAIN

Instagram - james_s_welsh Unboxing Channel - @JaymesPlays1 Just when we thought it was all over...sephora kids are now becoming skincare influencers, anti-aging products are trending with tweens, and brands are increasingly marketing beauty products directly to kids. What started as harmless fun has turned into something much bigger...and weird lets be honest. In this video we’re talking about the rise of “Sephora Kids,” child skincare influencers, beauty anxiety in young people, and how social media has normalised children using products that were never designed for them. From Drunk Elephant and Bubble, luxury skincare hauls and 12-step routines, skincare is no longer just play for a lot of children online....its a career. In today's video I talk a bit more about - why kids are becoming obsessed with skincare - the dangers of children using harsh active ingredients - the rise of mini beauty influencers on TikTok - how brands market skincare to younger audiences - why anti-aging skincare for children is becoming normalised - what dermatologists actually recommend for kids Its time we discuss the growing pressure for kids to “optimise” their appearance before they’re even old enough to understand what any of these products do. Let me know your thoughts below. Should children have skincare routines, or has the beauty industry gone too far?