From $0 to a $3 BILLION Beauty Empire

Anastasia Soare arrived in the U.S. from Romania at 31 with no money and not knowing any English. At 40, she started a small beauty business. Today, Anastasia Beverly Hills is a $3 BILLION global brand. In this conversation from Business Mastery this past January, I sits down with Anastasia Soare — the Brow Queen 👑 — to unpack the patterns, resilience, and relentless commitment that turned a single idea into a global empire. From spending 12 years traveling to Nordstrom stores every weekend to prove her concept… to pioneering the Golden Ratio technique that revolutionized eyebrow shaping… to building a brand trusted by icons like Cindy Crawford, Naomi Campbell, Kim Kardashian, Jennifer Lopez, David Beckham, and more. ✨ At the core of it all is a deep passion for her craft, a relentless belief in her product, and the discipline to keep showing up while staying committed to her vision every step of the way. ❤️‍🔥 If you’re building something of your own, this conversation is packed with lessons on vision, persistence, and creating a category-defining brand.