Zomato की Platform Fee ने मचाया धमाल! 📈

Zomato की Platform Fee ने मचाया धमाल! 📈 Zomato's innovative approach has significantly boosted its financial performance. The food delivery aggregator, which introduced a platform fee last August, collected an impressive Rs 83 crore through this levy until March, as revealed in its annual report. This new fee, alongside increased restaurant commission rates and improved ad monetization, contributed to a 27% year-on-year growth in Adjusted Revenue, reaching Rs 7,792 crore in FY24. Despite a reduction in customer delivery charges due to free delivery on Gold orders, these factors more than compensated for the loss. Interestingly, most late-night orders were placed in Delhi NCR, while Bengaluru led in breakfast orders. The platform fee, initially set at Rs 2 per order, has gradually increased to Rs 6 in key markets, reflecting a similar strategy adopted by its main competitor, Swiggy. #Zomato #FoodDelivery #PlatformFee #RevenueGrowth #FY24 #DelhiNCR #Bengaluru #Swiggy #FoodTrends #GoldOrders #BusinessNews