The International Channel Playbook with Salt Lab & LEO LIN

Unboxing the Cross-Border Channel Matrix with Aussies Winning in New Markets How do successful Australian brands grow internationally? In this practical session, we move from strategy to execution, exploring the channels, partnerships and decisions driving global expansion today. From digital acquisition and direct-to-consumer growth to marketplaces, retail partnerships and omnichannel strategy, this conversation unpacks how businesses can build momentum in new markets. Hosted by Chelsea O’Reilly, GM Enterprise & Government at Australia Post, this session features Clementine Boshevski, Founder & CEO of Salt Lab, and Alison Trang, eCommerce Manager at LEO LIN, sharing real-world lessons from brands expanding beyond Australia. Special thanks to our guests Clementine Boshevski, Founder & CEO, Salt Lab Alison Trang, eCommerce Manager, LEO LIN Host: Chelsea O’Reilly, GM Australia Post