Tushar Gems Business Success Story | Ravi Kapoor | Gemstones Business

Ravi Kapoor’s inspiring journey began in 1992 when he realized a regular job could not fulfill his big dreams. Coming from a humble background, he and his brother stepped into the world of diamond cutting and polishing. Their very first marketing effort—a simple introduction letter sent to jewelers across India—brought them their first delivery and earnings, marking the true beginning of their entrepreneurial path. In 1998, they opened their first shop in Karol Bagh, facing challenges like size mismatches, lack of proper systems, and the unorganized state of the gemstone market. Over the years, Ravi observed how customers were often misled with fake or uncertified stones due to the absence of grading and standardization. Unlike diamonds, gemstones lacked proper certification, causing customers to lose trust and hard-earned money. Every gemstone is 100% certified and authentic, offered with a flat 50% discount. With the philosophy of “Mines to Market”, the brand sources gems directly from mines in Burma, Sri Lanka, and beyond—ensuring trust, quality, and fair pricing for every customer. . . . #business #entrepreneur #iidincubator #Gemstones #JewelryBusiness #MinesToMarket #AuthenticGemstones #CertifiedGemstones #LuxuryBusiness #EntrepreneurJourney Institute for Industrial Development - Incubator with MSME, Govt. of India. Mission to impart detailed knowledge on various Govt. scheme under one roof. Know more about Institute for Industrial Development Visit us: http://www.iid.org.in Facebook: http://www.facebook.com/IIDIncubator Twitter: http://www.twitter.com/IIDIncubator Instagram: https://www.instagram.com/IIDIncubator Mobile App: Entrepreneur India Live Android - bit.ly/Entrepreneurindialive Enquiry email - [email protected] Call us on MSME Helpline - 7408733333, 7607655555 Addresses: Registered Office - Samadhan Tower 27/1/B, Gokhale Marg Lucknow - 226001 Corporate Office - A-18, First Floor Sector-6, Noida 201301