Snapchat CEO on the TikTok Ban, the future of Creators, and Spectacles

We interviewed the CEO of Snap and the founder of Snapchat Evan Spiegel. 00:00 Intro 01:45 Reflecting on the fires 02:58 Snap Spectacles and AR 05:18 How Evan deals with companies copying Snapchat 08:25 Inventing Stories 10:18 Thoughts on Creators 11:28 Why does Snapchat open to the camera and not the feed? 14:16 Who is the model citizen creator for Snapchat? 15:50 Stories vs Spotlight 17:45 The challenges of vertical video revenue sharing 19:19 Is Snap thinking about long form content? 20:14 Evan’s perspective on the greater media landscape 25:00 How much $ can you make on Snapchat? 26:22 How discovery works on Snapchat 28:17 The TikTok ban 29:42 Snap’s relationship with the US government 32:55 What did the rise of Snapchat feel like? 35:30 More thoughts on AR 40:48 What does the future of computing look like? 42:19 What should creators be focusing on? 43:35 What makes Snapchat so popular with Gen Z and Gen Alpha? 45:10 What is Snap’s biggest challenge right now? 46:20 What’s it like being the CEO? 48:03 Learning about human nature through product design 51:28 Evan’s regrets concerning TikTok 54:12 Working with a partner 59:00 Colin and Samir dissect the conversation Learn how to start a YouTube Channel https://www.colinandsamir.com/creator-startup COLIN AND SAMIR’S NEWSLETTER 📫 125,000+ read our free newsletter that breaks down the business of creators. Sign up: https://bit.ly/publish-press ASK US A QUESTION ❔ We answer questions from creators every Sunday in our newsletter. Submit yours here: https://bit.ly/publish-creator-support LISTEN TO THE SHOW iTunes: https://apple.co/2K1pYhu Spotify: https://spoti.fi/2OnTmBC GET IN TOUCH 🌍 Our website: www.colinandsamir.com 🌍 Work with us: [email protected] JOIN OUR COMMUNITY 📡 Discord: https://discord.com/invite/colinandsamir 📸 Instagram: https://instagram.com/colinandsamir 🐦 Twitter: https://twitter.com/ColinandSamir 🎵 TikTok: https://www.tiktok.com/@colinandsamir ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.