The question of brand vs product | Deep Drive Podcast Ep. 105 | Autocar India

What makes a strong brand? And is today's buyer swayed by a brand to begin with? Hormazd Sorabjee - Editor, Autocar India - and Sergius Barretto - Managing Editor - Autocar India - discuss in this episode of the Autocar Deep Drive Podcast powered by Kotak Mahindra Prime. Views expressed in this podcast belong solely to the speakers. Editor: Deven Bhalla Archives: Ganesh Jadhav, Lincon Rodrigues You can learn more about Kotak Mahindra Prime on - Website https://primeloans.kotak.com/emp-leads.htm?utm_campaign=ACDD105&utm_source=KMPL_HO_PRIME&utm_portfolio Facebook: https://www.facebook.com/KotakPrimeLTD Instagram: https://www.instagram.com/kotak.prime/?hl=en Chapters - 0:00 - Introduction 2:00 - Renault Duster 3:27 - Tata Sierra 4:40 - Hyundai Santro 7:18 - Maruti Zen 8:35 - Maruti's legacy brands 12:30 - Tata Indica, Sumo and Safari 15:30 - Retaining product attributes 16:50 - Toyota Innova and Fortuner 20:00 - Honda City 23:53 - Should the Ambassador name be resurrected? 28:10 - Brand loyalty today 32:10 - Strongest auto brands in India SUBSCRIBE to Autocar India for the hottest automotive news and the most comprehensive reviews ► http://bit.ly/AutocarInd Autocar India is your one-stop source for test drive reviews & comparison tests of every new car and motorcycle launched in India. We also offer a great mix of other automotive content, including weekly news, motor show reports, travelogues and other special features. Website: http://www.autocarindia.com Facebook: http://www.facebook.com/autocarindiamag Instagram: https://www.instagram.com/autocar_india/ Twitter: http://www.twitter.com/autocarindiamag New car reviews ►http://bit.ly/ACI-NewCarReviews Comparison tests ►http://bit.ly/ACI-Comparison New bike reviews ►http://bit.ly/ACI-BikeReviews Features ►http://bit.ly/ACI-Features