Undercover Investigation into Mohair Industry EXPOSES Clothing Brand Paul Smith
Jan 21, 2026•Channel
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Video Details
Published5 months ago
Duration1:15
Video IDWhnhhBJaF7Y
Languageen-US
CategoryNonprofits & Activism
PrivacyPublic
Made for KidsNo
Video TypeRegular Video
Performance Metrics
Views597
Likes85
Comments21
Engagement Rate17.76%
Likes per 100 views14.24
Comments per 1K views35.18
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Description
PETA Asia’s breaking investigation into the South African and Lesotho mohair industry revealed extreme cruelty. But when we showed the footage to clothing brand Paul Smith, urging it to ban mohair—especially since one of its suppliers is implicated—the brand chose to hide behind sham “responsible” standards that have been exposed time and again to do nothing to protect animals from extreme cruelty. See for yourself how goats are thrown, beaten, and wrestled for mohair, and how they cry out as they’re roughly sheared. Clothing companies like Paul Smith may try to hide behind the “Responsible Mohair Standard,” but the certification is bogus, and this footage proves it.
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PETA's mission statement is that animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way: https://www.peta.org/about-peta/