Efficient Research: Improve the ROI of Understanding Customers

Description: Efficiency is essential for achieving a higher ROI in research, as it goes beyond mere speed. True efficiency combines speed with quality and impact, which ensures that research efforts are both timely and meaningful. In this talk, by applying an Efficient Research Framework, we will explore how to transform your research habits, reducing time costs while enhancing research quality and impact. This approach leads to actionable outcomes and alignment with business goals that maximize the value of every research dollar spent. If you want to dive deeper into this topic, be sure to check out Weidan’s online course. In this course, Weidan will share 200+ proven techniques from his 10 years of experience in both academia and UX research to elevate your research efficiency. It includes 70+ self-paced lessons, 8 online interactive sessions and real-time Slack Q&A for personal instructions. If you are interested, feel free to join the waitlist from here: Course link: https://maven.com/weidan/efficient-research?utm_campaign=NDMxMDY2&utm_medium=clp_share_link&utm_source=instructor Bio: Weidan is a research lead and coach at SEEK.com - an online platform that connects job seekers and hirers. Weidan believes that the more efficiently we conduct research and share insights, the greater the impact, because everyone’s momentum and curiosity have an "expiry date". Over the past 10 years of his research career, Weidan has led over 70 UX research projects, designed and facilitated hundreds of surveys and interviews, and coached numerous cross-functional teams on conducting user research efficiently. Weidan’s coaching approach is deeply influenced by his experience with Google Rapid Research. Now, he is keen to share what he has learned and practiced with the broader community. Before entering the UX industry, Weidan was an academic researcher specializing in "user experience and social theories".