10 years at Tata Motors with BTS insights on podcast with Vivek Srivatsa

In this podcast with Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility, we dive deep into the real life of a high-ranking executive in the Indian automotive industry. From early years at Maruti Suzuki, to Renault and then 10 years at Tata Motors we talk about the career graph, decisions, pressure, and vision that shape a company at scale. Speaking to editor Sirish Chandran, Vivek dives into his career journey across the industry, what he learned at each stage, and how those experiences helped him rise through the ranks and take on leadership roles at Tata Motors during one of the most pivotal eras in the brand’s history. Vivek takes us through the behind-the-scenes reality of: ✅ Sunsetting iconic models like the Nano, Indica, Safari and Hexa ✅ Reviving legendary nameplates like the Safari and the Sierra ✅ Being part of the team that launched the Nexon, and witnessing its breakthrough success ✅ Being on the team that kicked off Tata’s electric journey, and shaping the early EV business strategy ✅ Where Tata Motors goes next — and how India’s EV market will evolve This is a powerful conversation on leadership, execution, product strategy, career growth, and the future of mobility in India. 0:00 Introduction 1:32 Vivek's educational background and car enthusiasm 2:36 First job out of college and career 4:34 Maruti Suzuki's strong sellers during Vivek's tenure 5:09 What were the challenges then 6:19 Activations he did to make cars more aspirational in tier 2 7:47 The importance of the marketing department 9:53 Vivek's time at Renault 11:05 Learnings from working on the Renault Kwid 13:03 Is Maruti Suzuki like an academic university? 14:53 Joining Tata Motors 16:55 How was the environment different at Tata Motors compared to MSIL 18:40 Tata Nano, Tata Safari and Tata Indica 20:44 How difficult was it to sunset the Tata Indica 21:59 The tough calls and long term product plans 22:57 Revival of Tata Motors 24:39 Marketing's role during conceptualisation 26:39 Platform for electrification and the story of EVs 32:33 Growing the EV business and Vivek's switch to the EV business 37:45 Learnings from early EV customers 40:50 Tata Sierra and marketing's role 43:18 Inputs on the design of the new Sierra 45:22 Structure at Tata Motors 46:12 The outlook towards EVs turning negative 49:38 Conviced about EVs? 51:51 Vivek's daily driver 52:11 Quality issues and feedback 55:56 Benefit of being a part of the Tata Group 56:36 Avinya EVs 58:22 How important is marketing in launching a new brand 59:49 On time-off for a breather 1:03:53 Careers at Tata Motors 1:07:53 S.W.O.T Analysis of Tata Motors #evoIndia #tatamotors #podcast Want more #ThrillOfDriving videos? Subscribe to the evo India channel: https://bit.ly/2VfzioP Read our stories here: https://evoindia.com/ Buy #EvoIndiamagazine here: www.evoindia.com/magazine Follow us on Instagram: https://www.instagram.com/evoindia/ Find us on Facebook: https://www.facebook.com/evoindia/ Follow us on Twitter: https://twitter.com/evoindia Official merchandise on 100kmph: http://www.100kmph.com/evoindia