New Way Now: Wayfair serves up endless inspiration for all things home with AI-powered discovery

*Featured in this video:* Fiona Tan, Chief Technology Officer at Wayfair *Executive summary:* Wayfair, the destination for all things home, partnered with Google Cloud to blend cutting-edge AI with inspiration to help anyone, anywhere create their feeling of home. Using generative AI, including Google’s Gemini models on Gemini Enterprise Agent Platform (formerly Vertex AI), Wayfair is transforming the shopping journey with AI-powered tools that help customers visualize products and refine their style preferences, from piloting an AI design tool Muse to launching the Discover tab in its app. Gemini models have also enabled automated catalog enrichment across over 30 million products, reducing the time needed to curate new and update existing listings by 67%. In addition, Wayfair is a foundational partner co-developing Google’s Universal Commerce Protocol (UCP), a new open standard for agentic commerce across platforms, which will soon power a new experience that allows customers to check out directly from Wayfair in AI Mode in Search and the Gemini app — without leaving Google. *Challenge:* With an extensive catalog of over 30 million products, traditional, scroll-heavy shopping experiences can quickly become overwhelming — especially when customers can’t articulate the exact style or “vibe” they want. Wayfair wanted to help customers to find what they love, making it easier to discover their personal style and bring their dream spaces to life. *Solution:* Partnering with Google Cloud, Wayfair first improved catalog enrichment, using Google’s Gemini models on Gemini Enterprise Agent Platform to automatically categorize and tag attributes like color and style. The move has not only reduced the time needed to curate products or update product listings by 67% — it also provides a strong foundation for advancing more intuitive, personalized AI-powered discovery. Gemini’s multimodal capabilities are enabling new ways to help customers visualize products and hone in on their favorite styles. These innovations include piloting an AI design tool Muse and a Discover tab that lets customers browse photo-realistic design imagery along with shoppable suggestions to real Wayfair products. *Results:* With Google Cloud generative AI, Wayfair is making the journey from inspiration to installation feel effortless, helping customers find the products that fit their needs with confidence. Wayfair is also working to bring integrated, seamless commerce experiences to meet customers wherever they are, co-developing Google’s UCP. The UCP will soon power a new feature that allows shoppers using platforms like AI Mode in Search or the Gemini App to check out directly from Wayfair on eligible product listings. *Key takeaways and highlights from our interview with Fiona Tan, Chief Technology Officer at Wayfair:* → “The problem is our customers often don't know they want a mid-century sofa. Now, with generative AI and with Gemini, I can see what you are interacting with and show you mid-century modern couches without making you scroll through endless pages of couches. Everybody should feel like they have an interior design co-pilot with Wayfair. ” → “Gen AI and the agentic capabilities really allows us to take a fresh new look at what the process is. You don't want to just automate an existing process, you want to disrupt that process and really leverage the power of the generative tools. You are now going to be able to visualize in a really different way, as you are now having new ways of discovering what you want.” → “We want to make sure that our customers continue to have that trust in our brand promise. And with the Universal Commerce Protocol, you still have the trust of the brand, Wayfair, to deliver. The reality is our customers are shopping using AI platforms, and you want to be able to provide the consistent experiences that allows them to discover our products and have that consistency through checkout.” *Google Cloud products used:* Gemini, Gemini Enterprise Agent Platform, Universal Commerce Protocol (UCP) *Learn more:* → Wayfair and Google Cloud Announce Expanded Partnership to Transform Online Retail with Gemini https://www.googlecloudpresscorner.com/2025-01-12-Wayfair-and-Google-Cloud-Announce-Expanded-Partnership-to-Transform-Online-Retail-with-Gemini → Wayfair Partners with Google to Make it Easier to Shop for Your Home https://www.aboutwayfair.com/category/tech-innovation/wayfair-partners-with-google-to-make-it-easier-to-shop-for-your-home