Why Hyundai Is in Serious Trouble | AB Explained

On September 5, 2025, Hyundai’s $7.6B EV factory in Georgia, USA, was hit by the largest ICE (U.S. Immigration and Customs Enforcement) raid in history, with more than 300 South Korean nationals reportedly working illegally detained. Hyundai denied knowing about the hires — but this scandal is only part of the bigger trouble the company faces. In this episode, we explore the deeper management crisis behind South Korea’s most iconic automaker, and the complex Korean labor law challenges that could shape Hyundai’s future. 01:26 The Rise of a Dynasty 06:11 Family Drama 15:29 Lack of Innovation and Competition 22:18 The Labor Powder Keg Follow us on social media: TikTok ► https://www.tiktok.com/@asianbossmedia Instagram ► https://www.instagram.com/asianbossmedia Facebook ► https://www.facebook.com/asianboss X ► https://x.com/asianbossmedia Reach out to Stephen directly with topic suggestions and feedback: IG ► https://www.instagram.com/theasianboss X ► https://x.com/theasianboss