Building culture at Netflix. A conversation with Patty McCord | Episode 5

How do you build a culture of responsibility? “You model it.” This according to Patty McCord, former Chief Talent Officer at Netflix. In this final episode of the conversation between Patty and Professor Yih-Teen Lee at IESE Barcelona, the two explore the most effective way to develop leadership across an organization. From encouraging candid conversations to helping individuals take responsibility for their decisions, Patty explains how small, consistent actions can shape behavior. When leaders demonstrate openness, curiosity and accountability, those behaviors ripple through teams, creating an atmosphere where people feel empowered to speak up and contribute. Watch the video to see how to spread culture through example.