Why are there so many bad ads on TV? | AUT Advertising Matters

Welcome to Auckland University of Technology’s (AUT) Research Matters! 🚀 AUT’s Research Matters video series is where AUT academics answer everyday questions about their fields of expertise. Get the answers to those questions you’ve always had – or maybe never knew to ask. Why are there so many bad ads on TV? Are Kiwis more chill about edgy ads? And does advertising really shape our culture? Lecturer Daniel Fastnedge dives into the wild world of NZ advertising including what works, what doesn’t, and why it matters. 📺 Chapters Introduction 0:00 Is New Zealand’s ad industry one of the world’s most creative? 00:29 Why are there so many s*#t ads on TV? 01:00 What should I do if I’m upset by an ad? 01:35 Are New Zealanders more tolerant of edgy advertising? 02:31 What’s your favourite ad? 03:19 Does it make a difference when advertisers take a stand on social issues? 04:26 Can boycotting products make advertisers take notice? 04:56 Is New Zealand’s ad industry representative of the population? 06:00 How does advertising form culture? Do ads like Ghost Chips and Tina from Turners tap into something uniquely New Zealand? 06:28 How can we help kids understand advertising messages they see everywhere? 07:03 What’s the deal with greenwashing? 08:11 Is there a balance between all pervasive advertising and the right to enjoy public spaces without being sold to constantly? 08:34 📖Read about Daniel Fastnedge: https://academics.aut.ac.nz/daniel.fastnedge 🎓 Interested in studying Advertising? https://www.aut.ac.nz/study/study-options/communication-studies/courses/bachelor-of-communication-studies/advertising-creativity-major #AUTUniversity #ResearchMatters #Advertising