AI, McLaren and the Future of Formula 1

AI is everywhere in Formula 1—but not always in the ways fans expect. Alex Harrington and Lydia Mee break down how teams use AI for everything from race strategy simulations to car development before heading to the McLaren Technology Centre for an exclusive conversation with Iron Mountain Global CMO Karen Feldman. Together, they explore how AI is helping McLaren preserve six decades of racing history, uncover forgotten stories and bring fans closer to the team's legendary past. 00:00 How AI Is Changing Formula 1 01:05 AI vs. Machine Learning Explained 01:44 How F1 Teams Use AI for Race Strategy 04:03 AI in Car Development and Simulations 05:33 Race-Day Tech, Sponsors and Commercial AI 08:05 McLaren’s AI-Powered Heritage Project 10:08 How Google Gemini Unlocks McLaren’s Archive 13:24 Why McLaren Is Cautious About AI in F1 15:24 Karen Feldman on Iron Mountain’s McLaren Partnership 23:51 Turning F1 History Into Fan Experiences Subscribe on YouTube: https://bit.ly/2JjpnIb - - - - - - - - - - - - - Facebook: https://www.facebook.com/Newsweek Twitter: https://twitter.com/Newsweek Instagram: https://www.instagram.com/Newsweek https://www.newsweek.com