Clean Beauty Is a $10 Billion Lie. Here's What They're Hiding.

As a cosmetic formulator and founder of Marste, I've spent decades reading ingredient labels that most consumers never see. In this video, I'm pulling back the curtain on the "clean beauty" movement- where it started, who is funding it, and why a multi-billion dollar industry has been built on fear rather than science. Thank you to Mimmua for today's video! Here's my favorite products I purchase and use from them consistently: https://linktr.ee/mimmua_marlenastell I firmly believe in Korea's skincare formulations, efficacy of their raw materials, and safety in their products. I've been using Mimmua for over a year and love them. RESEARCH LINKS FOR CLEAN BEAUTY: FDA — Prohibited & Restricted Ingredients in Cosmetics: https://www.fda.gov/cosmetics/cosmetics-laws-regulations/prohibited-restricted-ingredients-multiuse-cosmetics EU vs US Cosmetic Regulations: A Comparison: https://pluschem.com/blog/eu-and-us-cosmetic-regulations/ How Cosmetic Ingredients Are Regulated in the EU and USA: https://coslaw.eu/how-cosmetic-ingredients-are-regulated-in-the-european-union-and-united-states-differences/ 🧬 Parabens — The Ingredient That Started the Panic FDA — Parabens in Cosmetics (Official Statement): https://www.fda.gov/cosmetics/cosmetic-ingredients/parabens-cosmeticsPeer-Reviewed: Safety of Parabens as Preservatives (NIH/PubMed): https://pmc.ncbi.nlm.nih.gov/articles/PMC8243994/ American Cancer Society — Antiperspirants & Breast Cancer Risk: https://www.cancer.org/cancer/risk-prevention/chemicals/antiperspirants-and-breast-cancer-risk.htmlBreastcancer.org ⚠️ Hazard vs Risk — The Toxicology Distinction Toxicological Evaluation of Cosmetics: https://www.cosmeticsandtoiletries.com/testing/safety-stability/article/21836410/toxicological-evaluation-of-cosmetics-a-primer Health Canada — Safety of Cosmetic Ingredients (Hazard vs Risk framework): https://www.canada.ca/en/health-canada/services/consumer-product-safety/cosmetics/labelling/safety-ingredients.html 💰 EWG — Environmental Working Group EWG Skin Deep Database (their own database — see for yourself): https://www.ewg.org/skindeep/InfluenceWatch EWG Funding & Revenue Breakdown: https://www.influencewatch.org/non-profit/environmental-working-group The Eco Well — A Case Against the EWG (survey of toxicologists): https://www.theecowell.com/blog/a-case-against-the-ewg Genetic Literacy Project — EWG's "Dirty Dozen" List Critiqued: https://geneticliteracyproject.org/2024/03/15/viewpoint-the-environmental-working-groups-dirty-dozen-list-is-a-danger-to-public-health-put-out-by-an-organic-industry-backed-activist-group/ 💸 EWG Verified — Follow the Money EWG Verified — How We Work With Companies (their own page): https://www.ewg.org/ewgverified/how-we-work-with-companies.php EWG — Funding & Reports (their own financials page): https://www.ewg.org/who-we-are/funding-reports💄 Beautycounter & The 📈 Clean Beauty Market Size Clean Beauty Market Projected to Reach $39B by 2033 (Yahoo Finance): https://finance.yahoo.com/news/clean-beauty-market-projected-grow-073500195.html Fortune Business Insights — Clean Beauty Market Report: https://www.fortunebusinessinsights.com/clean-beauty-market-111332 💋 MY BEAUTY BRAND » https://www.houseofmarste.com 💄 TAKE MAKEUP AND BUSINESS CLASSES WITH ME » www.calendly.com/marlenastell 📺 SUBSCRIBE » http://bit.ly/marlenastell BUSINESS INQUIRIES: [email protected] __ ❤️ LET'S CONNECT ❤️ INSTAGRAM » http://instagram.com/marlenastell TIKTOK » themarlenastell ____ 🥰 BEST BEAUTY PRODUCTS I RECOMMEND: https://shopmy.us/marlenastell MY TOP VIDEOS: 🎥. 8 Foundation Mistakes You Are Making: https://youtu.be/yZ-Tf6btN7Q 🎥 Over 40 Beauty Hacks: https://youtu.be/Ip11-cvTLZo 🎥 Makeup for Beginners: https://youtu.be/c79eKqWPKfs 🎥 The Best Foundations for Over 40 Skin: https://youtu.be/cJuOBbVRq0w 🎥 The Best Makeup Products of All Time: https://youtu.be/niAxv1-nMiM - If you've read all this, thank you! I appreciate your support! List in the comments the types of videos you would like to see xoxo, Marlena --------------------------------------------------- Disclaimer I am a cosmetic brand owner, former makeup artist, and have worked in cosmetic product development for over 15 years so all opinions are based on my background in these areas. The products I use in these videos are either purchased by me or sent to me by companies which I will always disclose. Some of the links in this description box are affiliated. My opinions reflected in these videos are 100% my own.