Rodolphe Landemaine - How Food Can Drive Ecological Transition | ESSEC iMagination Week 2025

L'iMagination Week est un programme de l’ESSEC Business School dédié à l’imagination et à la créativité. Du 6 au 17 janvier 2025, nous avons proposé aux étudiants du programme Grande École, sur les campus de Cergy et Singapour, de travailler sur le thème : « Shaping a Desirable Future ». Rodolphe Landemaine, fondateur et président de Maison Landemaine, Land&Monkeys et Yumgo Foods, partage sa vision d’un entrepreneuriat engagé, où l’innovation se met au service du vivant. Il rappelle une idée clé : nous avons tous un levier puissant au quotidien, notre alimentation. À elle seule, elle représenterait jusqu’à 40 % des gestes éco-citoyens. Sa mission : mettre son expérience d’entrepreneur au service de la planète et se poser une question simple (et exigeante) : « Comment créer des projets qui pèsent moins sur la biosphère ? » À travers ses entreprises, il illustre concrètement cet engagement : ► Maison Landemaine : boulangerie artisanale haut de gamme, engagée pour une production plus responsable. ► Land&Monkeys : première chaîne de boulangeries 100 % végétales, qui allie gourmandise et respect de l’environnement. ► Yumgo Foods : start-up qui développe des alternatives végétales aux œufs pour l’industrie alimentaire. ➡️ Une intervention inspirante qui montre comment l’entrepreneuriat peut devenir un outil de transition écologique, très concret, et à notre portée. *** iMagination Week is an ESSEC Business School program dedicated to imagination and creativity. From January 6th to 17th, 2025, we invited Grande École students on the Cergy and Singapore campuses to work on the theme: “Shaping a Desirable Future.” Rodolphe Landemaine, founder and president of Maison Landemaine, Land&Monkeys, and Yumgo Foods, shares his vision of purpose-driven entrepreneurship, where innovation serves the planet and living systems. He highlights a key idea: we all have a powerful lever every day, the way we eat. This single choice can represent up to 40% of individual eco-actions. His mission: use his entrepreneurial experience in service of life and ask a simple (yet demanding) question: “How can I build projects that have a lighter footprint on the biosphere?” Through his companies, he brings this commitment to life: ► Maison Landemaine: a high-end artisan bakery committed to more responsible production. ► Land&Monkeys: the first 100% plant-based bakery chain, combining indulgence with environmental respect. ► Yumgo Foods: an innovative start-up developing plant-based egg alternatives for the food industry. ➡️ An inspiring talk showing how entrepreneurship can be a practical tool for ecological transition. *** Subscribe to our channel for more videos: http://bit.ly/AbonnementESSEC ► Who are we? Founded in 1907 in Paris, ESSEC Business School is an institution of higher education guided by the pursuit of academic excellence in teaching and research. Its distinctiveness stems from the pioneering spirit of the members of its community and its core values – humanism, responsibility, innovation and openness - that shape its scientific ambitions and pedagogical approach. The mission of ESSEC Business School, a world school with French roots, is to infuse leadership with meaning in order to prepare leaders ready to address contemporary economic, environmental and social challenges. In order to do so, it produces innovative and relevant knowledge to equip the next generation of leaders with the skills, know-how and savoir-être that will make them truly responsible, inclusive and respectful of the environment. ► Our channel offers testimonies, academic videos from ESSEC Business School such as courses, conferences, seminars, programs informations and all you need to know about us. ► Find us on: Official Website: http://www.essec.edu/en/ ESSEC Knowledge website: http://knowledge.essec.edu Instagram: http://www.instagram.com/essecbs Twitter: https://twitter.com/essec Facebook: https://www.facebook.com/essec LinkedIn: https://www.linkedin.com/school/essec-business-school/