I Quit Teaching To Build A Fidget Business With My Dad—It Brings In $428,000/Year

Jun 14, 2026Channel
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CNBC Make It
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Video Details

Published1 month ago
Duration7:20
Video ID_IOFTX8y7A8
Languageen
CategoryNews & Politics
PrivacyPublic
Made for KidsNo
Video TypeRegular Video

Performance Metrics

Views17K
Likes487
Comments40
Engagement Rate3.11%
Likes per 100 views2.87
Comments per 1K views2.36

Description

Victoria Baumann, 32, and Charlie Moreton, 51, are the father-daughter duo behind Victoria Essie Studio that produces fidget toys and other knickknacks out of their homes in North Carolina. The business averages about 1,500 orders a month, Moreton says. Standard-sized or hand-held fidgets cost between $5 to $30, while life-sized fidgets run $100 to $125. Produced by Valentina Duarte Managing Producer: Beatriz Bajuelos Camera: Nathanael Berry Editor: Marisa Forziati Animator: Alisa Stern Additional Footage: Victoria Baumann Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Want to lead with confidence and bring out the best in your team? Take CNBC's new online course, How To Be A Standout Leader. Expert instructors share practical strategies to help you build trust, communicate clearly and motivate other people to do their best work. Sign up today: https://cnb.cx/4bWNJqg Connect with CNBC Make It. Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt Find CNBC Make It. On LinkedIn: https://cnb.cx/MakeItLinkedIn #CNBC #CNBCMakeIt #HowIMadeIt I Quit Teaching To Build A Fidget Business With My Dad—It Brings In $428,000/Year

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