He Said No to Sponsors for Years... This Interview Changed Everything

Aug 11, 2025Channel
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Justin Moore
Justin Moore

50.5K subscribers

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Video Overview

Video Details

Published10 months ago
Duration1:00:28
Video ID_TLZMZReqc0
Languageen-US
CategoryEducation
PrivacyPublic
Made for KidsNo
Video TypeRegular Video

Performance Metrics

Views360
Likes29
Comments16
Engagement Rate12.50%
Likes per 100 views8.06
Comments per 1K views44.44

Description

He’s sold millions of books. He’s been on the biggest stages. He’s never done a single sponsorship deal. In this special coaching session, I sit down with Nir Eyal (Indistractable, Hooked) to explore what sponsorship strategy looks like when you’re worried about looking inauthentic. Spoiler: it’s about being a helpful resource for your audience, which Nir has demonstrated time and time again. We dig into: * Learn how to turn inherent skepticism about sponsorships into a strategic advantage by proactively seeking out partnerships with deeply aligned brands and companies. * Find out how to conduct psychographic research on your audience and use their feedback to identify perfect partnership opportunities. * Learn the R.O.P.E. pitch method to craft compelling proposals that lead to a "win, win, win" for you, the brand, and your audience. If you’ve ever thought “I’ll never work with sponsors, so I don’t need this,” this episode will change your mind. Learn more about Nir Eyal and join his mailing list at https://www.nirandfar.com/ And if you want the manual on getting brand deals, buy the Sponsor Magnet book at https://sponsormagnet.com. Prefer one-on-one support? Check out Wizard’s Guild: https://wizardsguild.com

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