Inside IAAPA’s Haunting Grounds 2025: The Future of Halloween Attractions

Step inside the Haunting Grounds at IAAPA Expo 2025, where Halloween, horror, and seasonal experiences take center stage. In this full tour, the Haunted Attraction Network explores the vendors, technologies, and storytelling trends redefining what operators can offer during spooky season. Located inside the North Concourse of the Orange County Convention Center, the Haunting Grounds brings together scenic fabricators, AR innovators, dark-ride specialists, and experiential designers — all focused on elevating attractions with fresh seasonal layers. 00:00 Intro 00:45 Plague Productions 01:40 Nethercraft 02:39 IWG 03:18 Dogwood Entertainment 04:06 Verse Immersive 04:47 Thirteenth Floor 05:12 IAAPA 07:16 Sally Dark Rides Featured Exhibitors & Interviews: • Plague Productions – unveiling a vintage dark-ride–style booth built exclusively for the pavilion • Nethercraft (NCV Creative) – showcasing their versatile vacuform architectural panels for haunts, trails, and themed attractions • IWG (Ironwood & Glitter) – presenting large-scale scenic décor and mirror maze applications • Dogwood Entertainment – debuting a 12-foot immersive Pumpkin Treehouse photo op for family-friendly fall events • Verse Immersive – demonstrating Legendary Entertainment’s new AR experience Trick ’r Treat, featuring Sam and interactive gameplay • Thirteenth Floor Entertainment Group – discussing seasonal trends and attraction expansion strategies • IAAPA Leadership – Michael Shelton shares insights on seasonal growth, food & beverage expansion, and IAAPA’s global direction • Sally Dark Rides – revealing new animatronics for Phantom Theater: Opening Nightmare and announcing the first Mini™ Dark Ride coming to Doha Quest