The Samsung approach has a massive problem.

The Samsung approach is stable, predictable, relatively straightforward progression in its highest end smartphones. However, it has run into a problem - Competition. So many brands are now taking on the Galaxy Ultra in the premium high end smartphone space with their versions of the Ultra. In this video, I'm going to talk you through The Xiaomi 17 Ultra, the Vivo X300 Ultra, and the Oppo Find X9 Ultra - and how they all look to beat Samsung at the Ultra thing. More coverage on our site: https://androidpolice.com Track our biggest stories on https://www.facebook.com/AndroidPolice/ https://x.com/androidpolice and https://www.instagram.com/androidpolice We may earn commission when you click on our product links. More info: https://www.androidpolice.com/page/partnership-disclaimer/