Quantum: From Breakthrough to Business Reality? with Andrew Shipilov

TECH TALK X, 29 April 2026, 5.00 PM CET by https://digital.insead.edu Quantum computing is moving from research labs into strategic conversations at the highest levels of business and government. Investment is accelerating, ecosystems are forming, and large technology players are defining roadmaps. Yet for many executives, the question remains: what is real today, and what is still long term? In this INSEAD TECH TALK Zulfi Alam, Corporate Vice President Quantum, Microsoft; Freeke Heijman, Vice President, European Quantum Industry Consortium and Laura Converso, Thought leadership Principal Director Accenture Research discuss where quantum currently stands and what it means for strategy, competitiveness and industrial positioning. The conversation is moderated by Andrew Shipilov, INSEAD Professor of Strategy. Liam Goodmann, CTO at Fidamy, will give a brief introduction. The conversation focusses on practical implications rather than technical details. How should firms think about timing? Where are the early use cases? What role do partnerships and industry consortia play? And how does quantum intersect with broader societal and sustainability ambitions? Why participate? • Gain a clear view of the current quantum landscape • Understand the strategic implications for industries and competitive positioning • Learn how corporations, governments and ecosystems are preparing for what comes next Visit digital@INSEAD for more resources on global digital transformation: https://digital.insead.edu/ • Sign up for INSEAD programmes on digital transformation and innovation: https://www.insead.edu/executive-education • Visit digital@INSEAD for more resources on global digital transformation: https://digital.insead.edu/ • Visit INSEAD Knowledge for general expert opinions and management insights: https://knowledge.insead.edu/ • Join the INSEAD community on the Learning Hub: https://www.insead.edu/learning-hub