Family business: outdated model or cornerstone of a human-centered economy?

Family businesses are often seen through a narrow lens—succession, tradition, or resistance to change. Yet their true impact goes far beyond these clichés. From small and mid-sized enterprises to some of the world’s largest companies, family-owned businesses play a critical but often underestimated role in the global economy. Their long-term vision, rooted governance, and resilience in times of crisis offer a different model of value creation—one that prioritizes sustainability over short-term gains. In this video, we explore what truly defines a family business, challenge common misconceptions, and highlight how their generational perspective shapes economic stability, local engagement, and strategic decision-making. A closer look at a model that continues to influence both business and society—often quietly, but profoundly. Discover more through the HEC Paris Family Business Academy: https://www.hec.edu/en/institutes-and-centers-expertise/center-family-business