The Spotify paradox: why hundreds of fans can beat millions of streams | The Fold
Mar 23, 2026•Channel
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Video Overview
Video Details
Published3 months ago
Duration41:02
Video IDan8rGKFrHDY
Languageen
CategoryNews & Politics
PrivacyPublic
Made for KidsNo
Video TypeRegular Video
Performance Metrics
Views138
Likes6
Comments0
Engagement Rate4.35%
Likes per 100 views4.35
Comments per 1K views0.00
Description
Joel Gouveia is a music supervisor, artist manager and booking agent, with a Substack. Earlier this year he wrote a series of posts, each more successful than the last, which drilled into the streaming music economy in a vivid and challenging way. He talked about bands with millions of streams that sold a dozen tickets, while others with comparatively tiny audiences could sell out tours. He looked some of the economic and cultural failings of music streaming and shone a bright light on them, basically – and those posts were the most popular pieces on the whole Substack network, showing just what a chord he struck. He joins Duncan Greive on The Fold from his office in Toronto to explain his thinking, and why he started speaking out.
https://joelgouveia.substack.com/p/the-death-of-spotify-why-streaming
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SPOTIFY: https://open.spotify.com/show/6xsGY6MqNfhwzMc2uvTUpz?si=251db13827394005