I paid $2,000 to sponsor his event. Here's what happened.
Apr 20, 2026•Channel
AI Analysis
Data from YouTube Data API v3•Updated Just now
Video Overview
Video Details
Published3 months ago
Duration41:09
Video IDbWRIgkK6U9E
Languageen-US
CategoryEducation
PrivacyPublic
Made for KidsNo
Video TypeRegular Video
Performance Metrics
Views351
Likes17
Comments2
Engagement Rate5.41%
Likes per 100 views4.84
Comments per 1K views5.70
Description
I've never sponsored someone else's event before… so when George pitched me on putting $2,000 behind his live creator intensive in the UK, I took a leap. George put together a full post-campaign report and walked me through it live, so we could both see what worked, what didn't, and what we'd do differently next time.
Here's what we cover:
* How to create a post-campaign report for a sponsor
* Why you should never assume a brand is upset — even when the KPIs didn't land
* The follow-up move that could turn a low-converting event into high-value leads
* Why event sponsorships are nearly worthless without physical presence — and what to do instead
Follow our guest: George Blackman: https://www.youtube.com/channel/UCc8UWM1E_aKr0Hh-8wuxMRw
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com (https://sponsormagnet.com)
Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com
00:00 Kicking Off the Post-Campaign Review
03:30 Event Overview & Attendee Profile
08:15 Deliverables Breakdown
13:00 Newsletter vs. Event: Where the Clicks Came From
19:45 Swipe Copy for Sponsors
24:00 What the Numbers Actually Showed
29:30 Why Physical Presence Is Everything at Events
34:15 The Follow-Up Strategy Justin Wishes Had Happened
38:45 What a Second Partnership Could Look Like
41:00 Why You Should Never Assume the Brand Is Mad
For collaborations or partnerships, shoot us a note: [email protected]